Ever have that rush to the heart kind of sensation when you have no clue what so ever about what is going on? This commercial gave me that very feeling. Take a minute and see what you think!
Surprised by the ending message? I sure was, all that upset just to go shopping! But not just any shopping, JC Penny’s huge Day after Thanksgiving
When first watching this, I had no clue what it was even for. From the mom going to the window to look outside, to bursting into the girls room, waking them up, making them put on clothes, to running down the stairs and grabbing food from the cabinet, to jumping into the car, locking the doors and driving away, it is all fast paced and questionable to what is going on. The dark lighting and music have an eerie tone that reminds one of a scene from a scary movie.
Locking the doors of the car sets of a sense that there is something to be afraid of. All the people outside with flashlights toward the end seem to be like they are going after them as they pull out of their driveway. The viewers are left clueless until the little girl finally asks her mom what is going on and she finally fills them in that they are going to the JC Penney after Thanksgiving Day Sale! The looks on the girls’ faces are priceless! This is the climax of the commercial when you are just dying to know what is going on and then chuckle after discovering the real reason. The mom pulls out and heads toward the sale with the other people in the community. This gives one the feeling that everyone else is going, so you should too.
Seeing this on TV actually made me want to get up at super early on the day after Thanksgiving and be at JCPennys by 4 am! Not just anything can get me out of the bed. THAT my friends, is one effective commercial!
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