Give The Gift Of A Dad!

Finding the perfect present for someone isn’t always the easiest task, especially when that person already has everything they could ever need or want. An ad in People Magazine’s June 25^th 2007 issue has the perfect gift for those who may not be as fortunate as those who are difficult to buy for. Before you get your hopes up, let me break it to you gently: This is NOT a Christmas ad, instead, it is advertising for the perfect Father’s Day Gift!

And just what is the perfect Father’s Day Gift you may be wondering? It is not the typical neck tie or Hallmark card, but involves a trip to Wendys! That’s right! Of course everyone loves food, but that’s not really it either. This ad’s tagline reads “Give the Gift of Dad” and contains a vintage drawing of a little boy whose arms are thrown up in the air with excitement standing beside a tall wrapped present resembling the shape of a man. The body text at the bottom explains that during Father’s Day weekend, fifty cents of every frosty purchased will be donated to the Dave Thomas Foundation for Adoption. So, take dad out for a frosty on Father's Day and you'll be giving two gifts!

After seeing the excitement of the cute little boy and reading the body copy, this ad really played with my emotions. I then pictured myself in the little boy’s position and just imagined how exciting it would be at his young age to receive the lifelong gift of a dad. How wonderful would that be?! A gift that would keep on giving, and keep on loving!

This ad’s placement in People Magazine is a great spot to attract its target audience. The colors and vintage look of the ad improvises the time aspect of their phrase, “Finding Forever Families for Children in Foster Care.” Overall, I believe this is a very effective ad causing Wendy’s effort to support adoption appealing to others.