Sharper than Ever!

Not only is that phrase Motorola RAZR2’s slogan, but are the exact words to describe its commercial. I found many interesting aspects along with hidden messages and symbols all combined into the 32 amazing seconds of sharp advertising!

RAZR2 Commercial

By playing on the name RAZR, it shows it as being sharp enough to cut things, of course it doesn’t in real life, but it’s the world of advertising, where anything is possible!

At first a guy gets off of a subway and looks down at his cell phone, slicing a woman’s top with his cell as she walks past him. After the perfect knife/sword sound effect, he checks his email on his cell and also shows the Motorola logo. Also, if you pay attention, they are some Yahoo! advertising hidden in there!

The woman notices has happened, let her part of clothing drop to the ground, quickly takes out her RAZR2 and cuts the back of his jacket. His jacket falls to the ground and he turns around and she uses her cell in a ‘come here’ motion, which shows the versatility of the opening and closing of the screen. The cell closes and she uses the external touch screen to push play on the MP3 player, which shows another new feature of the phone. It begins playing Le Disko by Shiny Toy Guns, which I believe to be a perfect song for this commercial with its very catchy upbeat rhythm. Also, the first lyric to the song is “Hello” which is part of Motorola’s main slogan, “HelloMotto!” which is yet another hidden component in this commercial.

Notice the cell phone, along with the guy, girl, and other’s outfits are all black, giving it a Matrix like atmosphere. Of course, the action breaks out and triggers back and forth camera shots while they continue to cut more pieces of clothing off of each other. Then he oh-so-graciously dips her into his arms, with his RAZR2 in the other hand, and captures her on the phone’s camera. This shot shows off the extra large display screen on the inside, with the very crisp camera feature, along with a zoom option, and of course you have another glimpse Motorola’s logo. She finally gets away from him and jumps back on the subway, but he still has her phone. He throws it and it cuts into some type of advertisement on the side of the subway’s wall. Although it is not a Motorola ad, it is for something that begins with “R-A”. This shot also gives you a closer up view of what the inside of the phone looks like folded out.

The commercial closes out with a basic black background, which flaunts different angles of the RAZR2. It displays its thinness, large inside screen size, and shows off its email, music, and web features once again. I absolutely love the way the RAZR logo appears on the screen and then the number 2 scrapes itself onto the screen in a bright burnt orange color, in a very appropriate cutting motion with the perfect sound bite.

Overall, I really like this commercial. I believe the guy and girl have a lot of chemistry together and do a great job making the commercial a success! Every aspect of the cell phone come together at the end and makes the viewer want to be the proud owner of Motorola’s new RAZR2!

Believe It? Or not?

Usually it takes bright colors and a catchy slogan to catch my attention, but not in this case. When flipping through August 27^th 2007’s issue of In Touch Weekly, I noticed an article featuring this Britney Spears’s latest print ad for the launch of her new perfume Believe. The headline read, “Is this Britney’s body? A gorgeous, too-perfect ad for the pop star’s new perfume has fans scratching their heads.” I wasn’t really sure what to believe after reading the article, so with the help of the wonderful World Wide Web, I done some additional research and came to my own conclusion.

First off, I took a good look at the ad. I can defiantly associate the perfume’s name with the advertisement because I don’t ‘believe’ this is 100% Britney. Photoshop can do wonders these days, which I realized after watching the Dove 'Real Beauty’ Commercial on YouTube the other day in class. The first thing that popped into my mind is obviously that isn’t Britney’s real hair! I guess her almost bare head of hair would be a totally turn-off for the ad though, causing her product to probably not be as successful. Next I noticed something just as surprising. If anyone has been keeping tabs on Britney, or just glancing at magazine covers at the grocery store, you would know that she has defiantly put on a little weight. Her body in the ad appears toned and with some pretty impressive abs! In reality, she he hasn’t looked that trimmed in quite sometime. My conclusion: This must be the result of the ‘Photoshop Diet!’

The tone of the ad is very calm, but the birds and bird cages don’t really make any sense to me. The only reason I can think of off the top of my mind is maybe the scent is somewhat nature like, yet I could be completely wrong! Actually, this ad leaves me clueless about what the new perfume will smell like. Shouldn’t that be what they are trying to sell? It appears to me as if they are trying to market Britney more than her perfume. Apparently it’s not something fruity or they would have used brighter colors. Maybe they are leaving it up to our imagination to where we will have to purchase it at the end of September to find out.

On a more positive note, the one aspect I particularly like is how they placed the nicely designed bottle on the ad. Myself, I tend to buy products simply because they look pretty. Of course when it comes to a perfume, the smell does matter, but the looks of the bottle is what grabs my attention. I’m not going to pick up an ugly bottle of perfume to smell it! In my opinion this is nicely designed and something that I would consider worthy enough to sit out on my dresser. I also give the company kudos for using somewhat the same hue of green for the logo’s text as the bottle, yet considering that is about all of the color in the ad, hopefully it is enough to get one’s attention.

Rumors have circulated that it isn’t even Britney in her own ad, but possibly another person’s body with Britney’s head. Of course that is very possible, but after reviewing others' comments and concerns about this ad, I have come to my very own conclusion: I 'believe' this is really Britney, but who ever Photoshoped this ad, should get a raise! Although this isn’t an ad that would necessarily catch my attention and persuade me to purchase the perfume, I do personally believe the ‘Photoshoper’ done a pretty great job, considering what they originally had to work with. So…what do you ‘believe’?