The Magic Of Macy’s

Macy’s new line of TV commercials are simply cute, clever and fun! As the YouTube tagline reads, “Only one star can bring all these stars together. That's the magic of Macy's.” This commercial plays on that slogan as well as Macy’s star logo by using an assortment of different stars. By featuring Martha Stewart, Jessica Simpson, Donald Trump, Tommy Hilfiger, Sean John, Kenneth Cole, Mark Ecko, Usher, and others who all have product lines at Macy’s, the commercial appeals to a variety of holiday shoppers.

This version in particular shows all the stars decorating Macy’s for Christmas. Each one has a specific task in order to open up on time. Martha is being a perfectionist and telling everyone what to do while they are hard at work using their personal input in showcasing their products. Even Donald Trump was put to work; now that’s pretty impressive! Jessica Simpson definitely brings the comedy to this commercial, as well as the other versions, with her ditzy actions. You just can’t help but laugh when she accidentally unplugs the lights and the store goes dark. Then Martha says “Jessica.. Darling..” and she plugs them back in and the store is complete!

Overall, this commercial is very entertaining and great publicity not only for Macy’s, but for each featured star, as well as their product lines. A combination of bright colors, festive background music, sparkly ornaments, strands of lights, special hot chocolate, the one and only Santa Clause, fresh baked cookies, sprinkle snow, talking elves, tree decorating, and noticeable product logos tie the whole commercial together and make an effective Christmas advertisement.

Charge It! ;)

So I was surfing Facebook, as usual, and a skyscraper ad on the left hand corner of my home page immediately got my attention. It was advertising a Chase Credit Card, but not just any Chase Credit Card, It was a brand spanking new PINK Chase Credit Card. Yes, you read that correctly, there is now a PINK Credit Card. The body text read, "Girls know that image is everything, so why should your credit card be any different? Grab your pink card now for the shopping season." If you think about it, what girly girl would not want a pink credit card? Of course it will only make shopping more fun!

As soon as I saw this ad, I was jealous that I already had a Chase Credit Card, but mine was a dull black one. So, what did I do? I picked up my pink cell phone and called the number I found on the connecting link to Chase’s website for personal Chase credit card members. After listening to an automated voice machine, I pushed a couple buttons and was immediately connected to an operator. In a total of three minutes and fifty-one seconds, I requested for a new Pink Chase Credit card to replace my current one.

Overall, I believe this was a great way to make girls spend tons of money and go in debt! Personally, I believe this ad with its direct targeting is definitely effective! My new Pink Chase Credit Card has been mailed out and I just can’t to receive it! The first thing I am going to do is cut up my dull black one and take my pretty pink one and go shopping in style!