Sharper than Ever!

Not only is that phrase Motorola RAZR2’s slogan, but are the exact words to describe its commercial. I found many interesting aspects along with hidden messages and symbols all combined into the 32 amazing seconds of sharp advertising!

RAZR2 Commercial

By playing on the name RAZR, it shows it as being sharp enough to cut things, of course it doesn’t in real life, but it’s the world of advertising, where anything is possible!

At first a guy gets off of a subway and looks down at his cell phone, slicing a woman’s top with his cell as she walks past him. After the perfect knife/sword sound effect, he checks his email on his cell and also shows the Motorola logo. Also, if you pay attention, they are some Yahoo! advertising hidden in there!

The woman notices has happened, let her part of clothing drop to the ground, quickly takes out her RAZR2 and cuts the back of his jacket. His jacket falls to the ground and he turns around and she uses her cell in a ‘come here’ motion, which shows the versatility of the opening and closing of the screen. The cell closes and she uses the external touch screen to push play on the MP3 player, which shows another new feature of the phone. It begins playing Le Disko by Shiny Toy Guns, which I believe to be a perfect song for this commercial with its very catchy upbeat rhythm. Also, the first lyric to the song is “Hello” which is part of Motorola’s main slogan, “HelloMotto!” which is yet another hidden component in this commercial.

Notice the cell phone, along with the guy, girl, and other’s outfits are all black, giving it a Matrix like atmosphere. Of course, the action breaks out and triggers back and forth camera shots while they continue to cut more pieces of clothing off of each other. Then he oh-so-graciously dips her into his arms, with his RAZR2 in the other hand, and captures her on the phone’s camera. This shot shows off the extra large display screen on the inside, with the very crisp camera feature, along with a zoom option, and of course you have another glimpse Motorola’s logo. She finally gets away from him and jumps back on the subway, but he still has her phone. He throws it and it cuts into some type of advertisement on the side of the subway’s wall. Although it is not a Motorola ad, it is for something that begins with “R-A”. This shot also gives you a closer up view of what the inside of the phone looks like folded out.

The commercial closes out with a basic black background, which flaunts different angles of the RAZR2. It displays its thinness, large inside screen size, and shows off its email, music, and web features once again. I absolutely love the way the RAZR logo appears on the screen and then the number 2 scrapes itself onto the screen in a bright burnt orange color, in a very appropriate cutting motion with the perfect sound bite.

Overall, I really like this commercial. I believe the guy and girl have a lot of chemistry together and do a great job making the commercial a success! Every aspect of the cell phone come together at the end and makes the viewer want to be the proud owner of Motorola’s new RAZR2!