The Magic Of Macy’s

Macy’s new line of TV commercials are simply cute, clever and fun! As the YouTube tagline reads, “Only one star can bring all these stars together. That's the magic of Macy's.” This commercial plays on that slogan as well as Macy’s star logo by using an assortment of different stars. By featuring Martha Stewart, Jessica Simpson, Donald Trump, Tommy Hilfiger, Sean John, Kenneth Cole, Mark Ecko, Usher, and others who all have product lines at Macy’s, the commercial appeals to a variety of holiday shoppers.

This version in particular shows all the stars decorating Macy’s for Christmas. Each one has a specific task in order to open up on time. Martha is being a perfectionist and telling everyone what to do while they are hard at work using their personal input in showcasing their products. Even Donald Trump was put to work; now that’s pretty impressive! Jessica Simpson definitely brings the comedy to this commercial, as well as the other versions, with her ditzy actions. You just can’t help but laugh when she accidentally unplugs the lights and the store goes dark. Then Martha says “Jessica.. Darling..” and she plugs them back in and the store is complete!

Overall, this commercial is very entertaining and great publicity not only for Macy’s, but for each featured star, as well as their product lines. A combination of bright colors, festive background music, sparkly ornaments, strands of lights, special hot chocolate, the one and only Santa Clause, fresh baked cookies, sprinkle snow, talking elves, tree decorating, and noticeable product logos tie the whole commercial together and make an effective Christmas advertisement.