Smoke Free Tennessee!

Smoke Free Tennessee Ad

When designing ads, I sometimes find the simple black and white ones the most difficult. You do not have as much versatility as color ads, yet you still have to find some way to try to catch one’s attention. A recent Campaign for Tobacco Free Kids was very successful at grabbing my attention and maintaining it until I had read the whole ad. I immediately noticed the listing of the governor and legislators’ names in the shape of Tennessee, which was a very clever idea! This is defiantly different than your normal columns and rows of names. Also, by using a black background on the upper portion and a white on the lower, everything is nicely balanced, complete with a simple row of the sponsors at the bottom. Explaining the problem of second hand smoking, the statistics given are very informative. There is not much to say about this simple ad, but that it is effective enough to be straight to the point and get its message across. It simply works! Personally, I would love to see this ad in the future for other states! Maybe Kentucky will be next!?!?